GeoBlue | The Key

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Newsletter Archive

Missed an issue? Catch up on helpful product and industry-related information provided each quarter to help support your business goals.

2024 - Q1 2024 |

Q2 2024 |

2023 - Q1 2023 | Q2 2023 | Q3 2023 | Q4 2023 |

2022 - Q1 2022 | Q2 2022 | Q3 2022 | Q4 2022 |

2021 - Q1 2021 | Q2 2021 | Q3 2021 | Q4 2021 |

The Key - Toolkits & Resources

Helpful Tips

Tip: Use the calendar to your advantage.
There is a natural seasonality to international travel. Consider developing campaigns for spring break, summer vacation, and winter break. You may also want to create awareness during ACA (U65) and Medicare Open Enrollment, when members are paying more attention to their health coverage, to help members understand that GeoBlue plans can help fill international coverage gaps.

Tip: Help brokers expand their business.
Brokers are always looking to build their client base and expand their portfolio. Here are some ways to get mileage out of the broker guides to entice brokers to get appointed and sell GeoBlue. There is an override for Plans on brokered sales attributed to your Plan.

Post it on your agent portal
Promote it in your broker e-newsletter
Host a broker webinar (You handle the logistics; we’ll present as the SME) – send the broker guides as a follow up communication
Promote the guides in a broker campaign

Toolkits

Content marketing guides for Plans - Use the ready-made content in these guides to promote the value of international health insurance and GeoBlue to your members and brokers. Great for creating member and broker email campaigns, newsletter articles, and social media posts.

Campaign guides for brokers - Provide these campaign guides to your broker partners so they can use the ready-made content in this guide to promote the value of international insurance and GeoBlue to their clients. Great for creating email campaigns, newsletter articles, and social media posts. Brokers get commission when they sell GeoBlue!

Short-term International Travel (Individual/U65)
Traveling outside the U.S. means having the right protection designed for international healthcare systems and global mobility.

Short-Term Content Guide | Plans — Updated!
Short-Term Campaign Guide | Brokers — Updated!

Promoting to Individual Expats
Promoting to individual expats (who live and work outside the country) can prove to be a lucrative opportunity for Plans and their broker partners.

Expat Content Guide | Plans — Updated!
Expat Campaign Guide | Brokers — New!

Promoting international health insurance to the senior/Medicare market
The senior market is a captive audience who are typically more risk adverse and want to make sure they are protected from the potential unexpected events that can arise when traveling outside the U.S.

Senior Market Content Guide | Plans — Updated!
Senior Market Campaign Guide | Brokers — New!

Other Resources

RFI / RFP Response Guide — New!
This guide provides standard responses about our global value proposition, capabilities and products that you can populate into your RFP database.

Broker Webinar Toolkit — New!
This toolkit provides content to help you promote a broker webinar and follow up with targeted communications for lasting impact. A member of our sales team will be available to present at the webinar. All you need to do is schedule the event and handle the logistics.

Marketing Playbook
This comprehensive document provides essential background information about GeoBlue, our brand, marketing and communication examples from other Plans, and how to effectively promote GeoBlue in your local market.

Sample promotional plan
A simple framework for different marketing activities that can be used to promote the value of international health plans (and GeoBlue) using the content assets listed on this page.

Blue Cross Blue Shield Global^® is a Brand owned by Blue Cross Blue Shield Association. GeoBlue is the trade name of Worldwide Insurance Services, LLC (Worldwide Services Insurance Agency, LLC in California and New York), an independent licensee of the Blue Cross and Blue Shield Association: made available in cooperation with Blue Cross and Blue Shield companies in select service areas. Coverage is provided under insurance policies underwritten by 4 Ever Life Insurance Company, Oakbrook Terrace, IL, NAIC #80985.