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Rebrand Recap
Welcome to Rebrand Recap! We’ll include this section in The Key to keep you updated on what’s happening with the GeoBlue® rebrand, so you know what to expect. We’re looking forward to working with you to launch the new brand in your market and across the system!
GeoBlue is rebranding to Blue Cross Blue Shield Global Solutions℠. Our new company brand will be in market gradually starting in July 2025, with the GeoBlue brand being fully retired by January 1, 2027.
Things kicked off in November when we hosted our first informational webinar. We revealed our new company brand to our Blue Plan marketing, product and other commercial partners as our Blue Plan first-to-know audience! As we close out 2024, we’re confirming rebrand points of contact for marketing and other teams for each Blue Plan.
What you can do now:
This information is being shared with you before our market launch to help you prepare to implement the rebrand within your Plan. We ask that you keep this information confidential within your Plan and do not share it externally at this time with brokers, consultants, clients or members.
If you have any questions, please contact Jackie Diamond at jdiamond@geo-blue.com. |
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A Holiday Message...
As the year draws to a close, we send our warmest wishes to you and your loved ones. May this holiday season bring you peace, joy, and countless moments to cherish. |
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Thank You for Your Partnership: 2024 Highlights |
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One of our favorite things about the end of the year is looking back on how much we’ve accomplished together. It’s important to take time to celebrate our partnership!
As we reflect on 2024, we thank you for championing international healthcare coverage for your organizations and with your broker partners and members. Together with our Blue Cross® Blue Shield® colleagues, we can continue to grow market share domestically and internationally.
Highlights from our partnership this past year:
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Participated in over 26 Blue Plan hosted/sponsored events |
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Over 214 employer group opportunities with active involvement by Blue Plans |
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More than 122 employer group opportunities sourced by Blue Plans |
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Over 50 sales wins with Blue Plan involvement |
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A 7% increase in individual travel medical sales coming from Blue Cross Blue Shield plans (compared to 2023) |
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803 policies sold through GeoBlue discount through Blue365 in the first three quarters of 2024—a 7.8% increase from the same period last year |
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352,000 Blue Cross Blue Shield members across 11 Blue Plans with access to BCBS Global Traveler Companion benefit |
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Catch the Headlines: Be among the first to hear about news and issues impacting the globally mobile
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Grab a Seat: Register for upcoming events and webinars featuring relevant topics and industry experts
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Get to Know Us: Catch snippets of who we are and how we’re simplifying the international healthcare experience
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Blue Cross Blue Shield Global® is a Brand owned by Blue Cross Blue Shield Association. GeoBlue is the trade name of Worldwide Insurance Services, LLC (Worldwide Services Insurance Agency, LLC in California and New York), an independent licensee of the Blue Cross and Blue Shield Association and is made available in cooperation with Blue Cross and Blue Shield companies in select service areas. Medical, dental and vision coverage for U.S. clients is provided under insurance policies underwritten by 4 Ever Life Insurance Company, Oakbrook Terrace, Illinois, NAIC #80985 under policy form series 54.1220. 4 Ever Life Insurance Company is an independent licensee of the Blue Cross and Blue Shield Association.
BLPL196100-BLU-12/24 |
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