Sponsorships

Sponsorships

GeoBlue receives numerous sponsorship requests which we evaluate against specific criteria including relevance, brand fit, cost, audience and reach when evaluating the merit of a given sponsorship opportunity. 

In general, GeoBlue seeks to partner with organizations and events that support our commercial sales and marketing objectives and/or our corporate social responsibility (CSR) strategy.

Commercial sponsorships should align with our brand purpose – to simplify the international healthcare experience, enable us to reach our target audience(s) and key stakeholders and/or support global mobility and global healthcare.

Non-commercial sponsorships should reinforce our CSR strategy which seeks to improve global healthcare, build healthier communities and/or promote global mobility and cross-cultural exchange. They should also support our CSR pillars as outlined below:

  • Address social determinants of health (SDOH) in our local community
  • Improve global healthcare quality and access
  • Promote global mobility and cross-cultural exchange
  • Global disaster relief

The below criteria have been developed to ensure that GeoBlue establishes sponsorship relationships that will mutually benefit the company and the partnering organization.

  • Relevance – is the event/program/initiative relevant to our products and services? For commercial sponsorships, preference is for events that have a global/international focus, related to health care and/or global mobility. For non-commercial sponsorships, preference is for events local to and/or in support of the community around our King of Prussia HQ location.
  • Brand fit – does the event align with our purpose – to simplify the international healthcare experience for the globally mobile? Is it in line with our company values? Will we gain exposure to our target audiences or an important stakeholder group?
  • Strategic alignment – does the event support our sales and marketing strategy? Our CSR strategy and pillars?
  • Business result – what result or outcome can we expect to achieve through this sponsorship?

 

What We Will Not Sponsor

We regret that we are unable to support certain activities that do not meet GeoBlue’s corporate sponsorship program goals and strategic objectives:

  • Organizations that discriminate in the provision of services unlawfully or in a manner inconsistent with GeoBlue’s policies on the basis of any Protected Characteristic.
  • Organizations that conflict with GeoBlue or do not share GeoBlue’s values
  • Organizations with direct links to tobacco or alcohol, negative impacts on health or the environment or associated with risk-taking activities
  • Activities where the audience/participants are irrelevant to our target market
  • Faith-based organizations for non-secular purposes
  • Political candidates, campaigns or organizations
  • Private clubs, fraternities and sororities
  • Foundations for purposes of building endowment
  • Events/projects with a large number of sponsors or conflicting sponsors, making it likely that the GeoBlue brand and message will be lost
  • Local sports organizations such as a Little League
  • Athletic endeavors or scholarships designated for athletes
  • Requests that benefit an individual person or family
  • Local events that are already associated with and/or sponsored by local Blue Cross and/or Blue Shield licensees
  • School-affiliated orchestras, bands, choirs, drama groups, yearbooks, class parties, or class/team projects
  • Memorials or endowments
  • Agency or school-sponsored walkathons, athletic events or athletic group sponsorships
  • Door prizes or raffles

 

Submitting a Request for Sponsorship

Please ensure you have read the criteria for evaluation and that your request meets these criteria. All requests for sponsorship should include the following:

  • Summary of the event, activity or project
  • Description of the target audience
  • Amount of funding requested and/or sponsorship levels available
  • Description of marketing and promotional opportunities
  • Start and finish dates
  • Location and venue
  • Benefits to GeoBlue
  • Description of how the event fits the sponsorship criteria referenced above

All requests for enterprise-wide sponsorship should be sent to brand@geo-blue.com. Please allow a minimum of 4 weeks for evaluation and decision.